I'm Justin Leff.
I'm a Canadian who helps others with goals of self-improvement through Behavioral Awareness coaching.
What does that mean?
Whether we fail to stay on task, are overcome with stress and hesitation, or are stuck between our decisions and motivations, it all happens for a reason. The struggle comes in getting out of your own head to figure out where that behavior comes from and how to make changes – and that is what each session is about helping you succeed with.
​
I help you by challenging thoughts, exploring beliefs, and offering both strategies and insights from psychology. This kind of work is what turns you into someone who is better at adapting, navigating challenges, and has confidence in the direction you're moving.
​
Effective change is more than just seeing the surface of a problem and powering through with the 'best' strategy; it's also not fixed just by having the right attitude. It involves digging into your specific patterns and tailoring the solution to you. Having someone get you out of your own head is how you can see your blind spots, learn the right skills, and reduce that unwanted behavior.
​
​Promoting your potential means respecting the reasons you've been unable to reach it.​​
What do I help with?
-
ADHD
-
Anxiety & Stress
-
Confidence & Self-Esteem
-
Discipline & Productivity
-
Identity and Self
-
Motivation & Burnout
-
Procrastination
-
Perfectionism
-
Habits & Addictions
-
Critical Thinking
-
Depression
-
Feeling 'Stuck'
-
Life Transitions
-
Self-Awareness
While these are the topics which I’ve studied and specialized in, our work can be just as much about the concepts that link them together such as our world views and perspectives. Having a reflective partner means more than just working with someone who has specialized knowledge. It is someone who is able to form and connect ideas in a way that inspires more adaptive thinking.
Challenging the way we arrive at our beliefs is what allows us to reveal our bias and take control. If that is something you're ready to explore, you can start by booking a free consultation here.
What is Coaching, exactly?
Think of Coaching as ‘To help improve performance at...’. A Soccer Coach helps a player perform better in soccer. As a Behavioral Awareness Coach, I help you better perform at understanding your patterns as well as strategies to best take control.
I never stick to the advice I'm given. Why does this work?
Because good psychology means meeting you where you're at with motivation and commitment - not treating them as requirements for growth. Helping you in the most effective way means starting with no plan what-so-ever. Rather than picking the 'best’ strategy and hoping it works, we start with your blind spots, experiences, strengths, and weaknesses. Having a strong understanding of the principles behind human psychology is what lets us tweak solutions and reveal insights specifically for you. Popular advice for self-improvement is created without you in mind. Sometimes luck is on our side and a method applies to our situation, but most of the time it won't. There is no ‘one-size-fits-all’ approach to personal growth and our individual roadblocks and strengths are what determines if something helps or not.
How much does it cost?
Each session costs $65. Simple as that. No packages, memberships, or strings. You pay per appointment and can reschedule at no cost within a cancellation window.
What methods and techniques do you use?
I use an eclectic coaching method from several theories of psychology. Most prominently are ones regarding Motivation, Self-Regulation, Cognitive Restructuring, Goal Setting, and Executive Functioning. I also draw from Motivational Interviewing and Socratic Questioning to promote insight and critical thought while also teaching skills and strategies from each relevant discipline. My coaching style is inclusive and educational with a heavy prefernce for academic psychology. I largely reject common coaching practices which typically draw from more common ideas about wisdom, spirituality, or believe personal experience alone is what creates authority.
Some of this sounds like Therapy. What's the difference?
In short, my coaching leans heavily into challenging you. It is oriented around action, education, and self-awareness. Therapy in comparison, focuses more on providing emotional support and a safe enironment which can provide specific help with trauma or highly dysfunctional patterns. Therapists are also capable of diagnosing. For example, we all get anxious, uncomfortable, and overthink. But, when those all come together to create a familiar and unhealthy pattern, it can be viewed as someone having an Anxiety Disorder who may be given that diagnosis. Some disorders benefit most from a very specialized approach which the right Therapist can provide. I work outside of this framework. While I help with negative mental health, I do so by helping you manage each issue on it's own at the point of performance, often with an emphasis on exploring Motivation. If unwanted anxiety can be looked at as a maladaptive response, overcoming anxiety can be looked at as an adaptive response - that’s what I’m about. I work through the broader interpretation of mental health: our ability to navigate the world around us, as opposed to using clinical models of illness. That involves understanding how to manage yourself at suffocating lows, but also the more subtle ways it sabotages high performing goals like staying productive and clear headed. I care about every single client, but my focus is more on seeing your mind as something optimize and understand than it is to represent safety, emotional support, or healing. This means I don’t work with children, individuals at high risk, or help with trauma. I also do not diagnose, prescribe meds, or act with the capacity of a licensed health professional. While some differences are clear, some topics still have obvious overlaps. A lot can come down to preference and the way you respond to my coaching style. The quality of individual professional of course matters too.
F.A.Q
If you have more questions or want to find out if it's the right fit, book a consultation at no cost.